Archive for December, 2006

Google Claims That Click Fraud Is Very Low

Wednesday, December 13th, 2006

Despite what others claim, Google thinks their click fraud rate is quite low. This subject is unlikely to be taken at face value, because of the nature of click fraud, and how integral fraud-checking would be to the core of Adsense system. Google knows how important the perception ...

Yahoo Opens Panama System To More People

Tuesday, December 12th, 2006

Now, more people will get a chance to use the Yahoo Panama advertising system. The company has been running Panama with select advertisers since October 2006, and now appear ready to proceed with a larger rollout. Yahoo is making a staged transition before it fully switches on the advertising system ...

Caveats And Tips Concerning Search Engine Friendly URLs

Monday, December 11th, 2006

Search Engine Friendly (SEF) URLs are all the rage, and it's really no surprise why. They help your pages get spidered and ranked in the popular search engines. With so many websites running PHP and ASP, it's no surprise that people would want to rewrite the dynamic URLs ...

Making Dynamic Meta Description Tags Using PHP and MySQL

Friday, December 8th, 2006

One of the issues I've been dealing with lately, is the issue of adding meta description tags to certain websites of mine that didn't have them. It's rumored that websites that have many pages with the exact same meta description tags have fallen into ill-repute in Google, and have ...

301 Redirection - Part Two - Using .htaccess and mod_rewrite

Wednesday, December 6th, 2006

In this post we look at how to implement a Permanent (301 Status) Redirection using .htaccess. This assumes you have an Apache configuration. If you're fortunate enough to have an Apache web server, then you also have a module called mod_rewrite which has made life easier for web developers and ...

301 Redirection How-To - Part One - Why It Matters In Google

Tuesday, December 5th, 2006

Everything you ever wanted to know about 301 Redirection and were afraid to ask This is Part One of a continuing series to educated readers on the perils of not-using 301 redirection, the benefits of doing so, and the actual technical How To to get the job done. Who this ...

There’s No Point Waiting To Tweak Pages After A Fall In Rankings

Monday, December 4th, 2006

When you fall in your search engine rankings, common wisdom will tell you to be patient. I'm not so sure this is great advice. You can't just assume everything is perfect. You need to begin examine what could be the cause of your fall, or complacence might ...

Meta Description Tag A Way Out Of Google Supplemental Index?

Saturday, December 2nd, 2006

The Google Supplemental Index seems to be growing larger everyday, and that's one trend I don't want to follow. Let's just say, in the long run, you're better off having your pages out of the Supplemental Index and in the "real index" where we all know they truly belong. ...

Unstable Google Index Proving Interesting

Friday, December 1st, 2006

The latest Google results are interesting. I see a ton of new pages appearing for many search terms I look after. Honestly, the quality of many of the pages is pretty low, and the tactics used to gain the rankings are nothing new. Determining exactly what make ...