For Maximum Online Profits Think About The Surfer’s Intent
November 28, 2006 – 10:56 amIf you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!
When you logon to the internet, what do you intend to do? Pretty tough question, when you get right down to it. People logon multiple times daily, and often for different reasons. Sometimes the words people search for will help indicate what their intent is. There’s a far greater inclination to purchase from a searcher who looks for “buy shoes online” then someone who enters a much more passive term.
I’m personally looking for people who are close to a sales page as possible.
If you do any affiliate work (or even Adsense which is essentially an affiliate marketplace), you know that your conversion rate will totally depend on what stage of the buying process the surfer is in. The warmer the better, for a general rule of thumb. If you can find a surfer who’s searching for “Buy A Panasonic 8600-X online”, you probably have a winner.
There’ll be much less search for warmer terms, but the conversion rate will be sky high and the competition will be lower
This is the true beauty of long tail search. The more specific the searcher is, the more likely they are to take a certain action. If that action is to buy or join something, then the person who builds the landing page will be paid handsomely. If you can help warm the surfer up a bit more, all the better for you and your earnings.
If you can find warmed up surfers who are LOOKING to buy specific items, you are destined to make a lot of money online. The faster you can accumulate them and send them to the “closing page” for conversions, the more money you can earn faster. A finely tuned internet marketing system can stack twenties faster than your neighborhood crack dealer, provided you’ve carefully crafted landing pages that pre-sell and send people to the right offer page.
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