Fresh Content Keeps The Robots Coming

If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!

This is a subject I’ve touched on before, because I think it’s so important. If you’re trying to make a living online from a content website, you really have to expect to add content endlessly. How far would a magazine that never or rarely updates make it? People would cancel en masse. And that’s the way the world works. People will quit coming to your website, and so will robots, if they feel you haven’t updated in too long.

I’m sure there’s no exact trigger for this, but it make sense from a search engine’s perspective. If they’re pretty sure that your schedule of updating is very slow, then they shouldn’t waste resources visiting you every day. They can set their crawlers to a lower priority, and they’ll come and grap pages every month or so. This means your website will have to live with what it’s got up to that point.

This might be okay for certain subjects and types of websites, but it’ll never work for a website that earns money by selling advertising. If you use Adsense, or any other contextual advertising program to monetize your website, then you have to think of how important it is to get the spiders in daily, and to have them actually ADD your pages to the index within 24 hours. It means your page can earn almost immediatedly after creation, which is a huge boost to your bottom line.

Update often and reap the rewards.

If you enjoyed this post, subscribe to the Sootle RSS feed!.