Archive for October, 2006

Yahoo Launches Panama Early

Wednesday, October 18th, 2006

Yahoo has launched their Panama system a bit earlier than expected. Undoubtedly, this is in relation to the bad news they offered about their ad revenues being down this year. Barry Schwartz has had a chance to test drive the new system and has written quite a ...

Online Ad Spending Sluggish - At Least For Yahoo

Wednesday, October 18th, 2006

It should be very interesting to see the kind of numbers that Google reports, as Yahoo has turned in a very moribund quarter, and blames much of their decline on sluggish online advertising numbers. Yahoo's stock dropped on the news that they had lower earnings, and expect even lower ...

LinkFromDomain - Live Search’s New Way Of Looking At Links

Tuesday, October 17th, 2006

Finally some news in the world of link-building. Live Search has announced a new search operator known as LinkFromDomain, which attempts to show all of the outbound links FROM a website. This differs quite a bit from the standard way of doing business for search engines. As Google has ...

Search Marketing Excalibur - Making Your Content The Best It Can Be

Tuesday, October 17th, 2006

Everyone tells new people: put up excellent content and the fame and fortune will follow. It is true, to a point. If you don't have great content, you probably won't get a ton of attention. It's also true that most existing popular websites have a ton of ...

The Disciplines Of SEO And Marketing Are Merging

Monday, October 16th, 2006

I'm noticing more and more "SEO-types" refer to themselves as marketers, and I'm noticing them mention marketing more than they ever did. Can we gleam some sort of knowledge from this? It could mean people are just tired of how they're being labelled, or it might speak to ...

Producing Content At Low Costs Is The Key To Online Profitability

Saturday, October 14th, 2006

If you can produce content cheaply, the internet offers an impressive distribution system where you can monetize it, almost instantly. Everyone knows this. There are tons of companies working endlessly to produce content cheaply, or better yet, to get users to produce it for them, free. That's ...

Todd Malicoat - The SEO Interviews - Number Seven

Thursday, October 12th, 2006

Welcome to the seventh installment of The SEO Interviews. The SEO Interviews are a series of 6 Question Interviews with some of the best and brightest minds in the field of SEO. This week we're happy to talk to Todd Malicoat. SEO Profile: Todd Malicoat has ...

4 Most Important Steps You Can Take To Improve Your Search Engine Rankings

Wednesday, October 11th, 2006

If you're like most people, you probably want to get the greatest amount of search engine traffic you can. You want your high quality website to display whenever people type in the right set of keywords. What steps can you take to improve your search engine rankings? 1) Add ...

The Life Cycle Of A Search Term

Tuesday, October 10th, 2006

There's something you don't think about too often when you first start the search engine marketing game. But most search terms do have very specific life cycles. Some keywords will soar for awhile, and then come crashing back to Earth. Many search phrases are news-driven, so they'll ...

Don’t Get Nervous About Google Instability

Monday, October 9th, 2006

I've noticed that people always seem to get worked up when Google updates, and the search results aren't stable. There's no need to be nervous. Around and around she goes, and where she stops...nobody knows. The best thing to do if you're noticing a high degree of ...