Google Website Optimizer Needs Beta Testers

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Google is going a step further in their efforts to help people improve the quality of their landing pages. This time they’re launching the new Google Website Optimizer program, which allows people to experiment with their landing pages, to see which ones produce the highest ROI.

Over the coming weeks we’ll be testing a new tool called the Website Optimizer that can help you find out which content will convert best on your site. Whether you define a conversion as a purchase or a newsletter sign-up, Website Optimizer allows you to experiment with different headlines, copy, and images on your site in order to find out which combination results in the most conversions. You can use this tool on your landing page or any page that represents a conversion.

No everyone will be allowed into this beta. In fact, you need to apply in order to gain admittance.

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