The Disciplines Of SEO And Marketing Are Merging
October 16, 2006 – 7:16 amIf you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!
I’m noticing more and more “SEO-types” refer to themselves as marketers, and I’m noticing them mention marketing more than they ever did. Can we gleam some sort of knowledge from this? It could mean people are just tired of how they’re being labelled, or it might speak to a bigger issue. I think it’s the latter. Let’s consider the main job of SEOs (I’m over-simplifying, of course).
1) They make the website Search Engine Friendly
2) They do what the can to build incoming links to the website
These are two primary functions that SEOs will do for existing websites. Of course, they will probably go much further, but the basic idea is sound. How can marketing help these functions? It won’t do a ton for the search engine friendliness. That still needs to be done by someone with technical prowess (or someone who knows how to install a pre-optimized template). But where the SEO will really have to do the job is with the incoming links, and that’s an area where marketing can help immensely.
Marketing can help make your website more “linkable” for a number of reasons, which should clearly help your “SEO efforts”. Marketing tends to attract people to your website in the first place, which should make them want to link. Marketing can also help increase the credibility of the products or services you sell, as well as the website itself, which should lead to more links also.
Not all marketers are SEOs, but all SEOs have to think like marketers these days. Links are still the main lifeblood of SEOs and it takes savvy marketing to acquire a lot of them. Combining the two disciplines is the one-two punch that should get any website over the top.
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