Being Original Is A Surefire Internet Marketing Idea

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Thomas Alva Edison’s ideas weren’t completely original. But his implementation of the light bulb changed the world forever.

“Be brave as your fathers before you. Have faith and go forward” Thomas Alva Edison

People have a tendency to copy success. That’s why movies like the “Dukes of Hazzard” get remade. If it worked once, it can work again. But a movie like the remake of the “Dukes of Hazzard” will never make as much money as the “Star Wars” franchise did, because it didn’t create a wholly original product that its’ fan completely identified with. The same is true of most websites. Almost all websites are very similar in nature to other ones, so what can you do to differentiate?

The steps you take to differentiate your website will depend on your capabilities, your time, and your intentions.

Let me be clear, your website doesn’t have to be wholly original. Chances are it can’t be, due to constraints on what product you’re marketing, but it’s well within your power to differentiate something about your website. With this “something special”, you’ll be on stronger ground than your website is exactly like all the others.

Google is the prime example of achieving success through differentiation

Google is the complete epitomy of a successful company who gained market share due to differentiation. Their search engine was unique in conception, and design, and it beat the competition handily because it was both different, and better. If you can be different, and markedly better than your competition, it’s still no guarantee of success in today’s hyper competitive market, but it certainly puts you on solid footing. Everytime Google launches a new product, they challenge people’s current perceptions. That’s why Google is prone to rolling out flops.

Different ideas will often flop. But when they hit, they hit big

The pragmatic side of you has to wonder “should I be the first person to discover a new market?”. And it’s a great point, that needs asking. If you’re the only person in the world that comes up with an idea, then either you are 1) a complete genius, or 2) a total idiot. The only way to find out is by trying. But no matter how great the idea is, it can only succeed if you’re up to the task of implementation. On the internet, that means scalability. If you differentiate enough to gain critical mass in market share, then your next challenge becomes infrastructure and scalability. If your idea is truly sound, those factors should be taken into account.

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