Google Is The World’s 19th Largest Media Company
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If you think of Google as a “search engine”, you’ll need to reconsider. Google has gone well beyond search in their ever expanding foray for advertising revenue, and in the process have become the 19th Largest Media Company, based on overall revenues of $3.7 billion, which was slightly ahead of rival Yahoo, which is now the world’s 21st largest media company.
No. 19 Google and No. 21 Yahoo are neck in neck from their search ad totals of $3.71 billion and $3.67 billion in revenue, respectively. But Time Warner’s AOL is at the head of the class at an estimated $6.32 billion in U.S. revenue. However, AOL revenues are declining (down an estimated 7.3% in 2005) because of a drop-off in subscriptions, a revenue model Time Warner is set to change in favor of an ad-supported AOL, a new-generation network.
“Convergence” of media is no longer just a buzzword. In fact, the AdAge Top 100 list contains more than its’ fare share of telecom, internet, and cable companies, and is led by the largest one of all Time Warner, who had a big increase in revenues in their internet advertising business.
Now is a great time to be in the internet marketing arena, but you have to upgrade your viewpoint to include all the information available to you. Search engines are now media companies.
That means your website has to be what in order to thrive?
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4 Responses to “Google Is The World’s 19th Largest Media Company”
Impressive to say the least, and with Google you just don’t know what new product/service they have coming up next.
By TechZ on Oct 3, 2006
It’s true. They don’t even know, either. A recent interview with Eric Schmidt had him saying that “he didn’t know” how many people were working for Google, or where. Why? Because of the explosive growth.
By Darren McLaughlin on Oct 4, 2006