Archive for September, 2006

SEO Mistake To Avoid: Custom 404 Pages Which Return 200 Status Codes

Saturday, September 30th, 2006

That's right, readers. If you want to really screw the pooch on search engine rankings, especially in Google, I have a method which should really help. Many webmasters use custom 404 error documents to display their own special messages to visitors when a page can't be displayed. ...

Google Loves Peer References For Determining Website Authority

Friday, September 29th, 2006

Google is a big fan of "quality signals". Their spokesmen use the term often. They're always looking for new signs of quality, etc. And what is one of the most powerful signs of quality in this world? A reference from a peer is considered to be ...

Google Won’t Hand Data Over To Brazil

Thursday, September 28th, 2006

Google and Brazil have a love/hate relationship. Looks like hate is starting to win as Google refuses to hand over records to a Brazilian judge. "We have and will continue to provide Brazilian authorities with information on users who abuse the Orkut service, if their requests are reasonable and follow ...

Google Clarifies Their Approach to Content

Wednesday, September 27th, 2006

No one can deny what a huge part of the content business Google is. Their Adsense program has helped to spawn tons of webpreneuers who happily cobble content daily. But there have always been some nagging questions about how Google indexes the web to make their money. Google announced ...

Russ Jones - The SEO Interviews - Number Six

Wednesday, September 27th, 2006

Welcome to the sixth installment of the The SEO Interviews. This week we interview Russ Jones of Virante. Here are the other five interviews (listed in order): Joe Balestrino - Mr. SEO Dave Davies - Beanstalk Michael Grey - Greywolf Bill Slawski - SEO by the Sea Michael Martinez - Xenite.org SEO's Bio I ...

Increase A Site’s Trustworthiness To Improve Linkability

Tuesday, September 26th, 2006

This is a simple tip, but one you should ignore at your own peril. Does your name appear anywhere on your website? If it doesn't, you should add it. Also add a bio and include a picture. Why? Because it increases the trustworthiness of your ...

The Mythical Google Sandbox Keeps Good People Down

Monday, September 25th, 2006

I read comments every day about people who are stuck in the dreaded "Google Sandbox". One poor fella recently even got stuck in the "Sandbox" and his website was 7 years old! I guess it couldn't play nice with the other sites and got punished. Some people ...

Common SEO Idiocy

Sunday, September 24th, 2006

I've been "learning" about SEO online for several years, and I'm noticing that almost all subjects are repeated in a looping fashion. In fact, if you read most of the SEO Forums, you'll also see that the same conversations simultaneously occur. Okay, let's cover the most basic one of all ...

Diversification of website revenue versus specialization

Thursday, September 21st, 2006

I'm starting to become a believer in specialization over diversification. This is after believing the opposite way for quite some time. It's hard to argue with the idea of "putting your eggs in one basket". On the other hand, if you have too many baskets, they can ...

Michael Martinez - The SEO Interviews - Number Five

Wednesday, September 20th, 2006

Welcome to the fifth installment of the SEO Interviews. If you've been following along at home, I'm embarassed to admit I mis-labeled the last two as number 2 and 3, when in fact they were numbers 3 and 4! Sorry about that. They've now been relabeled to ...