Archive for July, 2006
Friday, July 21st, 2006
Whenever a search engine (Google in particular) makes a change to how they rank web pages, speculation tends to run rampant. I think this practice is very dangerous. Why? Because you're not privy to the actual thought process that made the decision. Search engines are third ...
Posted in SEO | No Comments »
Thursday, July 20th, 2006
We've heard Adsense publishers complaining for awhile about diminishing returns, and I'm seeing some proof of that in their most recent earnings report. Let's take a look at the pertinent numbers:
TAC -- Traffic Acquisition Costs, the portion of revenues shared with Google's partners, increased to $785 million in the ...
Posted in Google Adsense | No Comments »
Thursday, July 20th, 2006
Let's assume you've been cruising around the internet looking for tips of Google optimization. You know that Google can bring the heat when it comes to delivering traffic to your website. Say you've been "getting links", but apparently you just haven't found the right one so far. ...
Posted in Google Optimization Series | No Comments »
Wednesday, July 19th, 2006
Say what you want about Google's search engine, but if you run afoul of their algo, you'll pay the price for quite some time. The latest example I have is the 6/27/2006 Google Massacre. No matter what you do, once you have "affected" pages, they can't be rescued ...
Posted in Google | No Comments »
Tuesday, July 18th, 2006
Okay, I'm going to blow your mind with some marketing advice that is so simple, it might even insult you when you first hear it. I know the first time I heard the phrase, I recoiled. Surely a statement this crass can't really be the key to internet ...
Posted in Internet Marketing | 1 Comment »
Monday, July 17th, 2006
People loved Winston Churchill because he rallied the troops with his confidence. He knew you couldn't give up when the going is tough. You have to dig in and work even harder. What happens when your website has been bombed worse than Beirut in an algo switch? ...
Posted in Internet Marketing | 2 Comments »
Sunday, July 16th, 2006
I think that we're nearing the low point for summer traffic. The weekends, in particular, have seemed relatively empty many days recently. But it's gone from warm to hot in most parts of the world, so people are probably looking to find shelter in the comfort of their ...
Posted in Internet Marketing | No Comments »
Saturday, July 15th, 2006
Google updates used to excite people. They spoke about the "Google Dance" in glowing terms. Some built tools, others built entire websites dedicated to every movement of the mighty Google search engine. Now, times have changed. A Google update now means you look down at your ...
Posted in Google | 4 Comments »
Friday, July 14th, 2006
I wondered the other day, suing Google, are you nut?. That question popped into my mind because of an anti-trust lawsuit that was waged against Google, and that has now been dropped. The basics of the case involved Kinderstart losing money because they were reduced to PageRank 0 ...
Posted in Google | No Comments »
Friday, July 14th, 2006
This particular one has been a long time coming. Google has done a backlink and PR update, but it doesn't appear all websites or pages are affected. Websites that already have PR now have PR on internal pages, and new domains have their first PR, but pages that ...
Posted in Google | 2 Comments »
