Internet marketing - you can never surrender
July 17, 2006 – 9:33 amPeople loved Winston Churchill because he rallied the troops with his confidence. He knew you couldn’t give up when the going is tough. You have to dig in and work even harder. What happens when your website has been bombed worse than Beirut in an algo switch? You have to dig in, re-examine your core tactics, and get back to work to design a website that’s even more durable the next time.
Losing pages or entire websites is part of the game for most internet marketers. I’m sure there’s a few people who have one website that provides their entire income, and always stays stable in the SERPS. But the majority of people, I would guess, aren’t in the same boat. If you’re like everyone else you can expect your traffic to fluctuate from time to time.
But don’t confuse fluctuations with downward trends. If your website graph looks like an inverted rocket, you have to come to terms with the fact that you just might be doing something wrong. If you are, fix it. If you think everything is peachy with the website, then it’s probably your marketing that’s not working. Try something new.
Adapt or die. That’s the job for modern marketers. And even when you adapt, sometimes you die also. But if you’re flexible enough, you just make it back to the top. If you have enough websites ready to withstand the infrequent but devastating times you suffer from bad updates, you can live as comfortably as you would from any job.
If you never surrender, Victory is assured.
2 Responses to “Internet marketing - you can never surrender”
Hi,
I think one of the main problems with Internet marketing comes when trying to find traffic.
You mention trying other idea’s if your marketing isn’t working, but most new marketers struggle to get single figured traffic to their site in the first place - let alone trying to fix problems with their sites.
I understand where you’re coming from with the article, but I guess it’s aimed at the more experienced marketer, and most have their own ways of testing stats for what’s working and what’s not!
As for “Adapt or Die” . . . . I agree, in this fast changing profession, you need to be not only keeping an eye on your stats, and site, but using the new technology (like tag & ping when it first came onto the marketplace) to help your marketing.
It’s a constant battle to keep ahead of the game, and if anyone’s thinking of getting into IM, be prepared for some long hours behind the keyboard to get started!
Good article by the way.
Regards,
Steve
By Steve on Jul 23, 2006
Thanks for the comment Steve,
I agree the newbie marketers are at a big disadvantage. They will struggle to get traffic until they figure out what makes their site unique.
By Darren McLaughlin on Jul 24, 2006