Google updates are boring these days
July 15, 2006 – 7:26 amGoogle updates used to excite people. They spoke about the “Google Dance” in glowing terms. Some built tools, others built entire websites dedicated to every movement of the mighty Google search engine. Now, times have changed. A Google update now means you look down at your hands and feet, to make sure one of your limbs have been blown off. You frantically search for once gloried pages which are now living in Supplemental Hell.
The Google update isn’t fun or cool or hip anymore. It’s much like everything to do with the corporate billionaire Google: sort of bland. Google seems content to rest on their laurels in search, all the while they’re attempts to innovate in other markets is failing.
In the hot versus not type of comparison I’m beginning to see Google as lukewarm. And these lukewarm updates that fix more than they break cast a sense of instability over a portion of all e-commerce. Man, watching data centers to find out which page is broken is tedious and mind-numbing. People are interested, I fear, only out of habit.
The green Toolbar that’s updated 4 times a year doesn’t have an inherent value. It’s merely a marketing tool for Google that isn’t even remotely accurate as a gauge of yoru site quality. I’m tuning out almost altogether.



4 Responses to “Google updates are boring these days”
I sure don’t enjoy the update anymore, after a number of my sites went down and not up it makes no sence, i guess i had my leg ripped off :/
Also the last page rank update was weird to say the least. All of my sections got a PR of 4, so you would think the main page would get 5, as thats the one with the links pointing to it, but no, that got 3 :@
By Matt on Jul 16, 2006
Matt,
I know the feeling. No sign of recovery either. I have one stinking ranking back
The key is to keep on blogging and working, while not trying to get too demotivated by what is most likely temporary.
By Darren McLaughlin on Jul 17, 2006
Darren,
You’re right, gotta keep positive, my traffic is still less than 1/4 of what it was :/
By Ma2T on Jul 24, 2006
I hear that Matt. The toughest thing in the world to do is “remain positive” while your heart has been ripped out of your chest cavity, thrown on the ground, and stomped on!
I lost, get this, 92% of the income on a 10 year old domain with 480 hand-crafted pages. As you can imagine, that really sucks. I also lost 3 other domains.
It makes me focus more and more on getting repeat visitors.
If history is any indicator, we should see our traffic back very soon.
By Darren McLaughlin on Jul 25, 2006