Summertime traffic on the internet - is it worth more?

If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!

Less people tend to surf the internet in warmer months. This means the search traffic you get should be more dear in the summer months, right? It’s worth checking into the trend. The same applies to weekends. On weekends many peope will forgo their normal web surfing and get out into the real world. Do your conversions go down on the weekends? Probably they do a little, but do they plummet in relation to total traffic?

I’m of the school of thought that even if less people are looking, they tend to be looking harder. Advertisers can’t afford to turn of their accounts because there’s less traffic online. In fact, it’s likely they’ll try even harder to convert sales.

I’ve heard rumors of CPM going down across the board lately, and I haven’t seen any evidence of the case. I’m pretty sure any lowering of CPM at this point indicates a maturation of the market. Advertisers are strictly monitoring their budgets, and not paying as much for traffic they feel they can’t convert. Adsense uses SmartPricing to lower the costs to advertisers, so anyone complaining of lowered CPM might just be ‘SmartPriced’ do to low conversions.

One way to deal with the natural decrease in traffic is to try to establish a website to counteract the trend. If you can find a subject matter that goes up in interest on the weekends, you can add that to your offerings. That would be the quickest way to diversification.

The fact that so much traffic seems to come during normal US Eastern Standard Time business hours indicates to me that a ton of web surfers browse from work. What are your opinions?

If you enjoyed this post, subscribe to the Sootle RSS feed!.