Log file analysis helps you expand traffic quickly
June 7, 2006 – 11:28 amChecking your log files is an important part of your job as a webmasters. You need to see just how people get to your website. If it’s a certain search term they enter, you might be able to rank it higher in all of the major search engines. Plus, you can watch and see what people do when they hit your website. If you know how they get there, and what they do once they’re there, you start to get a great feel for what makes you website tick.
This can be a big boost when it comes to maximizing site revenue.
Some traffic is more lively than other traffic. Some of your traffic will “die” on the landing page. Any source that provides a lot of one hitter quitters is suspect. You might want to shake things up. If it’s paid advertising, dump it. It could be poor converting traffic, or even worse. Whatever you do, be dilligent in making sure you traffic is crisp and clean, and actually performs as you intended. The easiest way to make sure your traffic is quality is to monitor your conversion rate. The higher it gets, the more precise you’ve been in your targeting.
To me the best traffic has the following characteristics:
- Reads more than one page of your website
- Does something active. “Sign up. Pay. Subscribe”
- Bookmarks for later visits
If you isolate this type of visitor in your logs, you can try and target them again! This is quite a simple tip really, but within it lies a ton of internet marketing wisdom. Find the correct visitor who matches your website best, and then market to him over and over again.
One Response to “Log file analysis helps you expand traffic quickly”
log files are great if you are suing appache, however not every one does. some blog providers acutaly give you a log of trafficing inforamtio that tells you:
were people cam from, were people visited at your site, and where people left your site a god example is a site called MyBlogLog
By mikey on Jul 25, 2006