Frequency of publication increases speed of indexing

If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!

This is one commonly held SEO belief that I definitely agree with. The more often you add content to your website, the quicker search engine spiders seem to find it and index it. On a number of static sites I have that aren’t update often, the crawling can slow down to a crawl (especially in Google), if the site hasn’t been updated for awhile.

The easiest way to update content frequently is with a blog. Everytime you post, you can set your blog script to ping all of the popular blog search services.

This will give you a chance at immediate traffic, plus it will alert a few crawlers that you content has changed. It can be a lot of work to constantly update your website’s content, or blog, but it’s extremely advantageous for SEO purposes for some of the following reasons:

• You have more content which can rank
• The spider frequency will increase - especially in Google
• You create more internal PageRank (ever page you make starts with a PR 1, even if the ToolBar doesn’t show it
• You create a “deep archive” affect, which is useful to both spiders and humans

Useful and unique content is one way to make a loveless site get on the map. Look for areas where others haven’t done as much work as you. See if you can become the main authoritave site in the subject. The more content you have, the more you’ll attract incoming deep-links, which is one sure way to vastly improve the quality metrics of your website, and send a signal to the search engines that you’re ready for the big time.

If you enjoyed this post, subscribe to the Sootle RSS feed!.