Google looks to cash in on video - are you in?

by Darren McLaughlin

How far along are you in the video revolution going on? Google is moving into Video ads. This could also mean that Google becomes even more like a traditional media company. You can almost imagine them buying a studio of some sort, in order to produce the endless amount of video content they’ll now need.

This is a surprising move, but only if you figure they can’t hire talented professionals. If they find the right people for the job, this will end being a great strategy for them in the long run.

With video ads, Google hopes to capitalize on a growing demand online. Money spent in the United States on such ads is expected to nearly triple to $640 million in 2007, from $225 million this year, according to eMarketer, a market research firm.

The best part is: video ads are priced at a premium. Adsense publishers who can convert people on video ads are looking to make big bucks. What type of site will convert the best? IMHO, a site where people are already there to watch videos. But you might be surprised, and I’m sure you’ll see advertisers in every vertical. Don’t nap on this one. If you have any questions, check out the Google Video Ads FAQ produced by the kindly Adsense folks.