Archive for May, 2006

Frequency of publication increases speed of indexing

Wednesday, May 31st, 2006

This is one commonly held SEO belief that I definitely agree with. The more often you add content to your website, the quicker search engine spiders seem to find it and index it. On a number of static sites I have that aren't update often, the crawling can ...

SEO Blogs: nobody comments and nobody links

Tuesday, May 30th, 2006

That's the best part of running an "SEO Blog". The "SEO" industry is the one place where you can write content all day and you can pretty much expect no one to comment or link. It's not hard to understand why: most SEOs are heavily into unnatural linking ...

Google looks to cash in on video - are you in?

Monday, May 29th, 2006

How far along are you in the video revolution going on? Google is moving into Video ads. This could also mean that Google becomes even more like a traditional media company. You can almost imagine them buying a studio of some sort, in order to produce the ...

Podcast number 2 - Web SEO versus Web 2.0

Sunday, May 28th, 2006

Hello, this weeks edition of the Sootle Directory Integrated Internet Marketing Podcast is ready. This week we discuss some of the important issues concerning web development right now. Can SEO really be dead? Find out why leading experts think this may be the case. What can you do ...

“SEO” has an image problem - that can’t be good for business

Sunday, May 28th, 2006

I was out and about in the blogosphere and I happened along a website where a few bloggers were giving their opinions about SEO and their opinions were largely, if not wholely, negative. That cannot be good for people marketing this type of product to individuals. In fact, ...

4 advantages of templatization for Search Engine Friendliness

Saturday, May 27th, 2006

Making a website search engine friendly can be tough work, unless you use a template. A template can help you keep your search engine friendly design in tact, even if your website is worked on by a group of people. If you don't currently use some sort of ...

Submitting to the Yahoo Directory - is it worth it?

Friday, May 26th, 2006

A common bit of advice you'll hear often is to submit to the Yahoo Web Directory, because "it's a high quality web directory which can help your search engine rankings". Sadly, this statement is false in both parts. Here are some significant reasons the Yahoo Directory is not ...

When researching links, check out Yahoo’s Beta SiteExplorer

Thursday, May 25th, 2006

If you try to use the Google link command to discover the nature of your competitor's backlinks, you might be in for a world of hurt. They only show a "random sample" of links to any page, and they never show much detail about who links to who. ...

4 principles of Guerilla Link Building

Wednesday, May 24th, 2006

You know when people start to make real money? When they realize the phrase "it takes money to make money" is pure horsecrap. When you wake up to the fact that most great fortunes weren't built from advertising your product, but rather from maximizing your profits. You ...

Sootle Search Engine Marketing Audio Podcasting Series

Tuesday, May 23rd, 2006

Here's our first effort at a podcasting. The basic idea is to cover some ideas that haven't been covered before, and give some tips that might be helpful. We'd also love to hear from any readers with feedback. If you have a question you'd like to contribute, feel free ...