Archive for April, 2006

Be careful not to overthink your SEO strategy

Monday, April 17th, 2006

Being thoughtful is great. Without deep thinkers, humanity would never advance. However, with search engine optimization, I would tend to warn one about thinking too much. Recently, I witnessed a discussion on the popular WebmasterWorld forum which blew my mind. Word was out that Google had recently purchased new search ...

SEO Aphorism: know when to fight

Saturday, April 15th, 2006

It was Kenny Rogers who said: "You got to know when to hold him and know when to fold'em". He was undoubtedly paraphrasing ageless warrior-philospher Sun Tzu: He will win who knows when to fight and when not to fight. This timeless advice holds true to this day, and is especially fitting ...

Link builder personality quiz - which type are you?

Friday, April 14th, 2006

Incoming links are the lifeblood for an SEO. For this reason, SEOs tend to view link-building as a life-or-death proposition, and for certain people in certain industries, it is. Different types of link-building personalities emerge after any time in the field: Sammy the Slut The first type of link builder is promiscuous. ...

User tracking and search engine rankings

Thursday, April 13th, 2006

The discussion is appearing more often lately: are search engines tracking user's movements in order to help determine search engine rankings? The answer, for the most part, seems to be "maybe". No one has a hard time understanding why search engines would want to analyze surfer's habits: it's a great ...

SEO advice: you get what you pay for

Wednesday, April 12th, 2006

SEO is one of those very interesting fields where you'll see a wide disparity between rates charged by individuals and companies offering services. It's not hard to think of some of the reasons this may be true. The field is new and unregulated. There is no tradition of service associations ...

Optimisation specialists - there are more of them than you know

Tuesday, April 11th, 2006

And they're not all based in the US. Sure, superstar optimizers like Mike Gutner are stateside, but there's a whole new breed of optimiser out there, and some of them even come from the land of my forefathers - Eire. I enjoy reading these Adsense profiles, I'll admit it. But after ...

Promoting your main product website through blogging

Tuesday, April 11th, 2006

It's an obvious thing to do, but some people still aren't doing it. Adding a blog to your main website can have some beneficial effects on your main website also, as well as enhancing your reputation in business. Blogs are read by millions of people worldwide, and some of the most ...

YPN announces blog

Monday, April 10th, 2006

In an effort to communicate better with publishers, YPN has now started their new YPN Blog. YPN is still in Beta, but the new blog gives us an idea that most likely YPN is planning on extending the blog to an international beta or an open release. I personally have been ...

Context sensitive advertising makes people miss the point

Monday, April 10th, 2006

There's no question that the advent of context sensitive advertising has wrought a lot of change in the last few years. People who were unable to monetize websites previously suddenly found a way. Others who would have no chance of competing online in prior years were suddenly able to buy ...

The future internet is coming and it’s mobile

Saturday, April 8th, 2006

No one likes being tied down to their computers. Sure, some people will tolerate it, but only if there is no other option. For this reason, use of mobile devices is exploding. With the emergence of WiFi, more people than ever are accessing the internet while leading active lives. In ...