Optimisation specialists - there are more of them than you know

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And they’re not all based in the US. Sure, superstar optimizers like Mike Gutner are stateside, but there’s a whole new breed of optimiser out there, and some of them even come from the land of my forefathers - Eire.

I enjoy reading these Adsense profiles, I’ll admit it. But after reading about MG, I felt inadequate. MG cycles to and fro work like some sort of miniature Lance Armstrong hell bent on winning his 7th straight Tour da Californ-ia. I can barely log 50 miles PER YEAR!

How can you go wrong with an Irishman named Ivan?

IMHO, you can’t. Ivan, from what I read in his short interview, doesn’t appear to be nearly the cardio wunderkind as some of the prominent optimizers (notice zee z) you’ll find featured in the Adsense Blogspot. Not one mention of crunching abs or sweating to the Oldies. Just good old fashioned back-hunched-over-a-keyboard Java-Scripting optimising! Ivan keeps his nose to the grindstone. A great tip from Ivan:

1. Use wide ad formats. Many publishers find the 728×90 Leaderboard outperforms the 468×60 banner by about 70%. I particularly recommend using the 728×90 Leaderboard, 160×600 Wide Skyscraper, and 300×250 Medium Rectangle.

Nice tip, and one worth attempting. All 3 of Ivan’s top 3 tips should come in quite handy for anyone attempting to monetize their websites through Google Adsense.  Something I can definitely see coming for Google: a worldwide challenge that pits all of their Adsense Optimisation and Optimization experts in a battle for ad-optimising and ad-optimizing supremacy.  As long as no two-wheeled vehicles are involved, Ivan has a chance.

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