YPN announces blog

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In an effort to communicate better with publishers, YPN has now started their new YPN Blog. YPN is still in Beta, but the new blog gives us an idea that most likely YPN is planning on extending the blog to an international beta or an open release.

I personally have been very happy with Yahoo. They have a much different philosophy than Google, and are not nearly as excited about as targeting, from what I can see. Google has spent more time creating an “auction” process where advertisers bid down prices. It will be interesting to see what happens in the next few years with both of these programs. If you haven’t checked out YPN, definitely give it a go, if you can get in.

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