Archive for April, 2006

Bias towards old pages a bad thing for Google

Friday, April 28th, 2006

A common idea these days is that Google's algo favors older pages. To be honest, I've witnessed the same thing, so I have no reason to think it's not happening. The so-called "Sandbox" effect can be argued existentially, so let's just refer to it as an "aging bias" ...

Internet marketing: it’s time for a fresh approach

Thursday, April 27th, 2006

I've been hearing about the same basic strategy for several years now when it comes to internet marketing. I'm pretty sure the info is outdated. Every day I hear people in the SEM industry refer to concepts that either outdated or utterly ridiculous. Many tactics that used ...

Is SEO doomed? My Crystal Ball says “No Way!”

Wednesday, April 26th, 2006

You here it every where you go. It's on the tip of everyone's lips. Rumors are circulating, tongues are wagging, and pundits are guessing. What's this thing they're all talking about in such hushed tones? SEO, baby. Those 3 words excite the minds and passions ...

Low page count troubles continue in Google

Tuesday, April 25th, 2006

This has been an ongoing problem with Google that hasn't been fixed. On several of my websites I see a persistently low page count, despite endless crawling by Google. I have to assume this is based on the "Big Daddy Update" which was introduced to improve crawling for ...

RSS distribution as a source of backlinks

Monday, April 24th, 2006

If you haven't began using an RSS Feed on your website, there's another great reason: RSS Feeds are downloaded by many websites to use as content, and they can provide backlinks back to the original article. RSS is still relatively new, but more and more websites are using it ...

Supplemental results pages - can they kill your search engine rankings?

Saturday, April 22nd, 2006

Supplemental results are a widely discussed issue these days. They're unseemly and usually a sign that something's wrong with your website. Even more ominously, people are concerned that Supplemental pages may spell doom for your website. I'm inclined to agree with those views. Of course, I'm no Google employee, so I ...

Creepy way to get links - Bad SEO Hall of Fame

Friday, April 21st, 2006

A while back I received an email from a person purporting to be a victim of one of my websites. The mail was extremely hostile and litigious. Having been in business for myself for many years, being threatened to be sued is not new. A disgruntled person will usually wait ...

Google site command hallucinating

Thursday, April 20th, 2006

Check out your page count at Google using the site: command and you're likely to see some very interesting results. Pages are dropping out, and there's no guaranteed pattern why. This is one of the baffling occurences that has surrounded Google in the last few months. Google seems to have ...

Link reputation is the key to good rankings

Wednesday, April 19th, 2006

This article covers some SEO Basics. The subject of SEO can be complex, when in reality it shouldn't. Although experts design the hardware and software configurations that make up search engines, the heart of the system is still human. Search engines are trained to look at characteristics of website so ...

Google search goes downhill as spammer obsession grows

Tuesday, April 18th, 2006

When Google was a small darling of the tech elite, they were spammed. And as they grew larger, they were spammed more. But in reality, the rate of spam at Google really increased when they wrought their AdSense program upon the unsuspecting internet. AdSense made it possible that complete morons ...