SEO Survival Tactic: AKA it’s tough to hit a moving target

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Google was always a fast search engine. Fast servers, quick witted employees, and fast response times led them to the promised land of being the world’s largest and most successful search engine. But recently, Google has become lightning fast! They’ve added a lot of equipment and employees since they went public, and they’re the speediest around for spotting trends that occur with websites.

If Google is fast, you need to be faster

This is the mobile age. Nobody sits around on their computer anymore (Okay, I admit some of us do some of the time). But these days an internet marketer cannot afford to sit around like some fat cat, counting on his money like it’s a guaranteed government pension. I hate to break it to you, but when it comes to search engine traffic, you are dealing with one “here today and gone tomorrow” business. And the search engine business has a certain type of extra cruelty built in: when your search engine traffic is eliminated, you almost always never find out the extra reason why. That can leave you wondering what you did wrong, and how you can fix it.

If traffics dumps, you better be prepared

It’s not a question of if your traffic from search engines will be cut, it’s a matter of when and by how much. You have countless competitors in the same field as you, many using similar tactics, and some of them are superior to your in execution. For this reason, you can never count on getting all of your traffic from the search engines. Reliance on one source of traffic will show in a number of negative ways that will eventually mainifest. Diversify the techniques you use to drive traffic to your website, making great use of viral marketing and using blogs as a communications medium. Seek to convert casual surfers into regular users, and you job gets easier over time.

There’s only two types of SEOs: the quick and the dead

I know which one I try to be. You can’t follow the crowd. If you believe what you read on SEO forums, you need to take two weeks and go to a mountain retreat where you can be re-programmed. You can’t spend all your time pretending to collaborate with people concerning potentially important commercial information.  You have to be out there, in the field, getting your hands dirty.  If you’re a content writer, you have to produce pages until your fingers bleed.  If you’re a link building specialist, you need to link until your eyes are crossed, and then link some more.  Because if you don’t do these things you need to, and you don’t do them better and faster than your competition, you will end up defeated.  Don’t be the next slow-poke SEO to fall behind and make sure to stay up with all the latest technology available to you.  I’d be happy to talk some more, but I’m in sort of a hurry….

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