Over-reliance on search engine traffic

If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!

It’s the easiest thing to do, even if you’re on the lookout against doing it. Once you get a little search engine traffic, you get very used to it. But this promises to be a big mistake, as almost any experience web marketer can tell you.

There is no reason to rely on one source of traffic or revenue, even if it’s a great one. The chance of the revenue stream evaporating is ever so likely, especially if you don’t have a backup plan. This might seem like obvious advice: but please keep it mind.

I know I have to remind myself of this all the time, so I thought I’d pass it along.

If you enjoyed this post, subscribe to the Sootle RSS feed!.