Archive for January, 2006

Content may be King

Tuesday, January 31st, 2006

But article creation is the Emperor. It's no longer enough to be able to produce content. Nowadays, you need to be able to produce content fast, and in good enough quantities to matter. The article directory explosion is underway, so you better get in on the act before you ...

Using a template to enforce consistent navigation

Thursday, January 19th, 2006

Keeping your navigation consistent through a big website is tough. This is especially true if you use directories and sub-directories. You need to make sure that a visitor who "lands" on one of your interior pages has a key to understanding where they are in your system ...

Intended audience for your blog

Monday, January 16th, 2006

I thought about this today, and didn't come up with a clear answer. I've been a bit of an uncommited blogger for a number of months now, and part of the reason why is because I can't really visualize who my intended audience is. Since I can't visualize who my ...

Over-reliance on search engine traffic

Monday, January 9th, 2006

It's the easiest thing to do, even if you're on the lookout against doing it. Once you get a little search engine traffic, you get very used to it. But this promises to be a big mistake, as almost any experience web marketer can tell you. There is no ...

Work Begins on Link Trade Manager

Wednesday, January 4th, 2006

Work has begun on the Sootle Link Trade Manager We look forward to hearing any feedback if you try the tool. We'll drop in functionality in the next weeks and days as we hear from you. Make sure to let us know what features you'd like to see.

New Year’s Res0lutions for web marketers

Sunday, January 1st, 2006

One of them would have to be to stop watching Google Data Centers. I can no longer read any of the painfully boring threads about "test" data centers, or any related drivel. At some point an over-reliance on search engine traffic will sink every ship. For people in 2006 ...