Anyone who starts marketing on the internet runs the risk of becoming addicted to the search engine traffic they receive. It’s only natural: search engine traffic is the number one source of conversions for most sites, and is much less costly than PPC. But the fact is, the squeeze is on and it’s getting harder and harder to receive free traffic from the major search engines.

Developing a website means going well beyond one or two methods to achieve success. If you run a website, you need to try ALL the possible marketing methods you can think of, and don’t become too reliant on any one method because on the internet, it has a way of drying up just as fast as it sprung to life.