Archive for November, 2005

Addiction to search engine traffic

Friday, November 25th, 2005

Anyone who starts marketing on the internet runs the risk of becoming addicted to the search engine traffic they receive. It's only natural: search engine traffic is the number one source of conversions for most sites, and is much less costly than PPC. But the fact is, the ...

Improved back end

Wednesday, November 16th, 2005

Spent a few hours today greatly improving the backend tools. People talk every day about scalability and I know why it's so important: without true scalability your organization can never get past a certain point. As a directory gets more popular, submissions go up exponentially, so the time had come ...

Unnatural linking still works in most search engines

Saturday, November 12th, 2005

I was just checking out the website of a competitor, and I found an interesting collection of backlinks. The competitor offers web hosting as one of their products. What they've done is appended some invisible text to the end of all of their hosted account's pages. To me, this ...

MSN clearly has the freshest index of major search engines

Tuesday, November 1st, 2005

One of the factors that seperate great search engines from also rans, is comprehensiveness. When I search, I like to assume that the broadest possible selection of websites is available to me. These days, this seems to be most true of MSN, whose tireless bots patrol the internet ...

AdSense smart pricing explained

Tuesday, November 1st, 2005

Well, not really explained. But Google has blogged recently about smart pricing. In typical Google fashion, they don't go into a lot of detail on just how the system works, but they do outline what isn't important. CTR doesn't matter, but somehow, as always: Content is King: 4. ...