SEO 2005

Nice article by Jim Boykin that talks about the changes in SEO since 1999. It’s hard to disagree with his analysis of what it takes to rank this year. Lots of diverse links with diverse anchor text seems to be doing the job for most people.

But the question remains: what happens next? And I’m not sure anyone is qualified to answer that question other than the Google engineers. Whatever they have in store, it promises to bring more upheaval to the many battered webmasters who live and die by search engine rankings.