It’s gotten so its’ very tough to read the rantings of webmasters lately, as it concerns Google. The results have been shifting around for a month now, and its’ clear that people have been “shook” by this most recent update more than of the others. The thing is, what choice do these webmasters really have?

If webmasters aren’t re-examining their feelings towards Google, I can’t imagine when they will be. “Don’t put all your eggs in one basket” is now much more than a trite phrase, and is absolutely essential. The smart webmasters are going for a diversified marketing plan, and that includes offline and word-of-mouth.